Understanding Synthetic Users and Synthetic Data: Future of AI-Powered Research
The article discusses the role of synthetic users and synthetic data in advancing AI-powered market research. It highlights how these technologies can enhance the accuracy and efficiency of research methodologies. The authors emphasize the potential benefits and ethical considerations associated with their use.
- ▪Synthetic users can simulate real consumer behavior, providing valuable insights for market research.
- ▪Synthetic data helps in training AI models without compromising privacy or security.
- ▪The use of these technologies raises important ethical questions that need to be addressed.
Opening excerpt (first ~120 words) tap to expand
Published May 18, 2026 | Version v1 Journal article Open Understanding Synthetic Users and Synthetic Data: The Future of AI-Powered Market Research Authors/Creators Dunu, Anastecia Files Understanding Synthetic Users and Synthetic Data.pdf Files (1.1 MB) Name Size Download all Understanding Synthetic Users and Synthetic Data.pdf md5:12604acf2b1c5cf61901e307923e8396 1.1 MB Preview Download
Excerpt limited to ~120 words for fair-use compliance. The full article is at Zenodo.