UK regulator enforces new competition requirements on Google search
The UK competition regulator has imposed new requirements on Google's search services to enhance competition. These measures include allowing publishers to opt out of training Google's AI models and ensuring proper attribution of their content in AI-generated search results. The changes aim to give publishers more control and bargaining power over their content.
- ▪The Competition and Markets Authority (CMA) has raised concerns about Google's dominance in search services, which account for over 90% of UK queries.
- ▪New requirements will allow publishers to opt out of training Google's AI models and ensure proper attribution of their content.
- ▪The CMA's actions are part of a broader regulatory scrutiny of Google's search services globally.
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UK regulator enforces new competition requirements on Google searchSign up now: Get ST's newsletters delivered to your inboxGoogle accounts for more than 90 per cent of search queries in Britain.PHOTO: REUTERSPublished Jun 03, 2026, 02:13 PMUpdated Jun 03, 2026, 02:13 PMBritain’s competition regulator said on June 3 it has imposed new conduct requirements on Google’s search services, including allowing publishers to opt out of training the US tech giant’s AI models, as the watchdog ramps up its oversight.The Competition and Markets Authority (CMA) has flagged concerns about Google’s dominance in search services.Google accounts for more than 90 per cent of UK queries, and the regulator had been consulting on the matter to ensure effective competition.The CMA on June 3 said the requirements…
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