UK publishers can opt-out of Google's AI search
The Competition and Markets Authority (CMA) has introduced a new conduct requirement for Google search in the UK, allowing publishers to opt-out of their content being used for AI features. This measure aims to enhance transparency and bargaining power for publishers while improving consumer trust in search results. The CMA will monitor Google's compliance and may take further action if necessary.
- ▪Publishers can now opt-out of their content being used to power AI features in Google search.
- ▪The new requirement aims to secure a fairer deal for publishers and consumers.
- ▪Google must ensure proper attribution of publisher content in AI-generated search results.
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Press release CMA secures fairer deal for publishers and improves Google search services in UK Conduct requirement introduced today gives publishers more control and stronger bargaining power over the use of their content. From: Competition and Markets Authority Published 3 June 2026 New conduct requirement imposed under the digital markets competition regime In a world first, publishers will be able to opt out of their content being used to power AI features in Google search CMA monitoring AI developments in Google search and may take further action if needed The Competition and Markets Authority (CMA) has today imposed a new conduct requirement for Google search, meaning it must take specific action under the UK’s digital markets competition regime.
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