UK media websites given power to block Google using their articles in AI search
UK media publishers will now have the ability to opt out of having their content used in Google AI search summaries. This decision comes from the Competition and Markets Authority, which aims to enhance publishers' control over their content and improve negotiation power with Google. Additionally, Google must ensure proper attribution of publisher content in AI-generated search results.
- ▪Publishers can opt out of their content being used to train Google's AI models.
- ▪The Competition and Markets Authority has imposed new conduct requirements on Google.
- ▪Google is required to properly attribute publisher content in AI-generated search results.
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Publishers will gain control over use of their content in Google AI search functions. Photograph: Jeff Chiu/APView image in fullscreenPublishers will gain control over use of their content in Google AI search functions. Photograph: Jeff Chiu/APCompetition and Markets AuthorityUK media groups given power to opt out of Google AI search summariesWatchdog says ‘publishers will now have effective tools to prevent content being used to power AI features in search’Guardian staff and agenciesWed 3 Jun 2026 02.23 EDTLast modified on Wed 3 Jun 2026 02.26 EDTSharePrefer the Guardian on GooglePublishers will be able to opt out of their content being used to train Google’s AI models and power its search summaries, the UK competition watchdog has announced as it imposes new conduct requirements on…
Excerpt limited to ~120 words for fair-use compliance. The full article is at World news | The Guardian.
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