Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t' — company recently posted a record €1.3 billion loss
Ubisoft is reportedly testing generative AI in the development of Far Cry 7, despite facing significant financial challenges. An insider criticized the early build of the AI, stating it 'looks like sh*t'. The company has committed to increasing investments in generative AI tools while reporting a record operating loss of €1.3 billion for the fiscal year.
- ▪Ubisoft is using Far Cry 7 as a testbed for generative AI tools.
- ▪The company reported a record operating loss of €1.3 billion for FY2025-26.
- ▪Ubisoft plans to accelerate investments in generative AI to enhance player experiences.
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Tech Industry Artificial Intelligence Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t' — company recently posted a record €1.3 billion loss News By Luke James published 24 May 2026 The publisher says it is “accelerating investments” in generative AI tools despite its worst financial year on record. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Ubisoft media library) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Ubisoft is using an early build of its unannounced Far Cry 7 as a testbed for generative AI tools, according to Tom…
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