Turning Sex and Dragons Into Streaming Money
The article discusses the challenges of adapting the romantasy genre for streaming platforms. Despite its popularity in literature, romantasy has struggled to find a place in the streaming market. The conversation also touches on Amazon's advertising strategies and potential regulatory concerns regarding its size.
- ▪Romantasy, a genre combining romance and fantasy elements, has not successfully transitioned to streaming services.
- ▪The genre has been popular in book sales but faces challenges in adaptation for television.
- ▪Amazon is exploring ways to leverage its video division to enhance its overall business strategy.
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Bulwark Goes to HollywoodTurning Sex and Dragons Into Streaming Money1×0:00Current time: 0:00 / Total time: -50:33-50:33Audio playback is not supported on your browser. Please upgrade.Turning Sex and Dragons Into Streaming MoneyJulia Alexaxnder on the rise of romantasy and why it's hard to adapt for the small screen.Sonny BunchMay 22, 2026ShareTranscript(Photo illustration by The Bulwark / Photos: Netflix, Getty)On this week’s episode, I’m rejoined by Julia Alexander to discuss her latest piece for Puck on why romantasy—the subgenre of fine literature dedicated to dragons and sex—has had a hard time gaining a foothold on streaming services despite burning up the book charts.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Bulwark.
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