Tubi
Tubi, a Fox-owned streaming service based in San Francisco, has grown into a major player by offering free, ad-supported content without subscriptions. Since its 2014 launch, the platform has amassed over 300,000 titles and achieved 100 million monthly active users by May 2025, reaching profitability by October of that year. Tubi's viewership surpassed competitors like Peacock and Warner Bros. Discovery, capturing 2.1% of total TV viewing minutes in January according to Nielsen.
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Consumers are tired of paying for an increasing collection of streaming services, and Tubi is leading them down a new path. The Fox-owned, San Francisco-based company has leveled up into a major streaming player with its ad-supported, no-fee, no-subscription model. Since launching in 2014, Tubi has built a robust library of more than 300,000 movies and TV episodes, plus 400 scripted and unscripted Tubi Originals that cater to its millennial and Gen Z-leaning audience. (The company also launched Tubi For Creators, an initiative to bring creator-led stories to the platform, in June 2025, and its Creatorverse Incubator, a partnership with TikTok, this year.) In May 2025, Tubi reached a record 100 million monthly active users and 1 billion hours streamed per month.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
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