‘Transformers’ Attraction to Launch in Brazil This Year as Hasbro Expands Global Experiences Biz (EXCLUSIVE)
Hasbro is set to launch a 'Transformers' attraction in Brazil later this year, marking its first fixed immersive experience based on the franchise in the country. This initiative is part of Hasbro's broader strategy to expand its global experiences business, particularly in the Latin American market. The attraction will combine immersive design and cutting-edge technology to engage audiences with the iconic brand.
- ▪The 'Transformers' attraction will open in late 2026 in Gramado, Rio Grande do Sul, Brazil.
- ▪This will be Brazil's first permanent immersive attraction based on Hasbro's intellectual property.
- ▪Hasbro is expanding its live events business beyond the U.S. with various attractions in Latin America and Asia.
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Home TV News May 18, 2026 7:00am PT ‘Transformers’ Attraction to Launch in Brazil This Year as Hasbro Expands Global Experiences Biz (EXCLUSIVE) By Jennifer Maas Plus Icon Jennifer Maas TV Business Writer @jmaasaronson Latest What We Learned From the Upfronts: Midseason Is the New Fall and Live Sports Aren’t Everything 4 days ago Keith Cox, Who First Brought Taylor Sheridan to Paramount, to Exit as Chief of MTV Entertainment Studios 4 days ago All 13 Seasons of BBC’s ‘Doctor Who’ Revival to Stream Exclusively on AMC+ in U.S. 4 days ago See All Courtesy of Paramount Pictures A “Transformers” attraction will open in Brazil later this year, marking the latest live experience from toy giant Hasbro and a huge push into the LATAM market.
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