Toyota has unseated the likes of Honda, Volkswagen and BMW to become the go-to car enthusiast brand
Toyota has emerged as a leading brand for car enthusiasts, surpassing traditional competitors like Honda and BMW. The company has revitalized its image with models like the GR Corolla and GR86, which offer exciting performance and driving experiences. This shift comes as other automakers are moving away from sporty cars in favor of SUVs.
- ▪Toyota has transformed from a maker of reliable commuter vehicles to a go-to brand for car enthusiasts.
- ▪The GR Corolla features a 1.6-litre three-cylinder engine that produces 300 horsepower and offers an engaging driving experience.
- ▪Other notable models include the GR86 sports coupe and the revived Mark V Toyota Supra, which is set to be replaced by a new model in-house.
Opening excerpt (first ~120 words) tap to expand
Open this photo in gallery:Under the hood of the GR Corolla is a 1.6-litre three-cylinder engine that pumps out 300 horsepower.Kunal D'souza/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountToyota isn’t the first automaker that comes to mind in any discussion about sports cars. After all, it earned its reputation for building boring bulletproof commuter vehicles like the Corolla and Camry. But that’s all changed. Toyota is no longer just reliable – it’s cool.The Japanese giant has transformed into the go-to brand for car enthusiasts, with one of the best lineups of fun cars in the industry. Not Honda, Volkswagen, Nissan, or even BMW. It’s Toyota, and there’s no question about it.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
Discussion
0 commentsMore from The Globe and Mail
