Tim Cook warns about 'significantly higher memory costs' from June — and not surprisingly, Mac fans think price hikes are coming down the line
Apple CEO Tim Cook has warned that significantly higher memory costs starting in June 2026 will increasingly impact the company's products, particularly Macs. This comes as Apple's stockpile of cheaper RAM runs low and demand surges for memory-heavy devices used in AI applications. While Apple is exploring options to manage the cost increases, potential price hikes for Macs may be on the horizon.
- ▪Apple CEO Tim Cook stated that memory costs rose in the March quarter and are expected to become significantly higher in the June 2026 quarter.
- ▪Cook noted that higher-than-expected demand for the Mac mini, Mac Studio, and MacBook Neo is partly due to their use in running local AI tools.
- ▪Samsung has also warned of ongoing significant memory shortages expected to last through at least 2027.
- ▪Apple's built-up stock of lower-cost RAM is depleting, increasing pressure on future product pricing.
- ▪Analyst reports suggest a record-breaking surge in RAM costs is affecting the broader PC industry, with memory now making up a large portion of production expenses.
Opening excerpt (first ~120 words) tap to expand
Computing Computing Components Tim Cook warns about 'significantly higher memory costs' from June — and not surprisingly, Mac fans think price hikes are coming down the line News By Darren Allan published 1 May 2026 Apple CEO says pricier RAM will 'drive an increasing impact' on its products going forward When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Apple's CEO has warned of "significantly higher memory costs"From June, we're told the cost of RAM will "drive an increasing impact" on Apple's MacsSamsung has also…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Latest from TechRadar .
Discussion
0 commentsMore from Latest from TechRadar
