TikTok’s road to becoming a super app
TikTok is evolving from a social media platform into a super app that offers a variety of services beyond video sharing. Recently, it launched TikTok GO for hotel and attraction bookings and applied for fintech licenses to provide financial services. This shift positions TikTok to compete with major players in both travel and financial sectors.
- ▪TikTok has added features like hotel booking and financial services to become a super app.
- ▪The app launched TikTok GO to allow users to discover and book hotels and attractions directly within the app.
- ▪TikTok has applied for licenses to operate as a financial technology company offering lending and payment services.
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Although TikTok is widely described as a social media giant, it’s been gradually moving beyond that category. Over time, the video app added TikTok Shop, a map for local discovery, robust search, games, and so much more. Now, it has recently added hotel booking capabilities and is pursuing a fintech license. It appears that TikTok is taking steps to evolve into what’s called a “super app,” a single platform where users can do much more than just watch and share videos, and actually handle a wide range of needs in one destination. The super app model is big in China with apps like WeChat, which is kind of like Facebook, WhatsApp, Apple Pay, and an app store all rolled into a singular platform.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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