Thursday briefing: How English football is pricing out its own supporters
English football is facing a growing crisis as rising costs are pricing out dedicated fans. While clubs enjoy record revenues, the financial burden on supporters is increasing, leading to concerns about the future of match-going culture. The Football Supporters' Association has launched a campaign to address these issues and protect loyal fans from being sidelined by commercial interests.
- ▪Premier League clubs have raised season ticket prices, with 19 out of 20 teams increasing costs this summer.
- ▪Liverpool's ticket prices have surged by over 800% since 1990, highlighting the financial strain on fans.
- ▪The Football Supporters' Association has initiated the #StopExploitingLoyalty campaign to combat the exploitation of match-going fans.
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It is costly to be a fan of a Premier League team. Photograph: Mark Waugh/AlamyView image in fullscreenIt is costly to be a fan of a Premier League team. Photograph: Mark Waugh/AlamyFirst Edition newsletterArsenalThursday briefing: How English football is pricing out its own supportersIn today’s newsletter: Behind the packed stadiums and record revenues lies a growing tension of a sport thriving financially while the supporters who built it are increasingly left behindMartin BelamThu 21 May 2026 01.44 EDTLast modified on Thu 21 May 2026 01.46 EDTSharePrefer the Guardian on GoogleGood morning. The men’s football season is reaching the sharp end. This week, Arsenal were crowned Premier League champions and last night Aston Villa won the Uefa Europa League.
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