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This viral perfume costs $660, but shoppers swear it’s worth the splurge

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This viral perfume costs $660, but shoppers swear it’s worth the splurge
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The Guerlain Vanille Planifolia Extrait 21 perfume has gained significant attention for its luxurious scent and high price tag of $660. Many fragrance enthusiasts praise it as a sophisticated and addictive vanilla fragrance, distinguishing it from cheaper alternatives. The perfume's unique production process and customizable bottle add to its appeal, making it a sought-after item among luxury fragrance lovers.

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Shopping This viral perfume costs $660, but shoppers swear it’s worth the splurge By Erica Radol Published May 18, 2026, 5:27 p.m. ET The hype had us curious enough to try the viral Vanille Planifolia Extrait 21. Guerlain/Erica Radol See more of our coverage in your search results. Add Page Six on Google Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. For perfume aficionados, the search for the perfect vanilla is obsession-worthy — but would you drop $660 on a single bottle? According to the enamored reviews, many fragrance lovers are doing just that for Guerlain Vanille Planifolia Extrait 21 — and without an ounce of regret.

Excerpt limited to ~120 words for fair-use compliance. The full article is at Page Six.

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