'This is the first time where I'm seeing no light at the end of the tunnel': How the memory crisis is hitting PC builders
The ongoing memory crisis, driven by high demand from AI development, is severely impacting PC builders, leading to drastically increased RAM prices and forcing companies to make operational changes. Small and mid-sized builders like PowerGPU and Maingear report sharp declines in sales as customers hesitate to pay inflated costs for components. Industry leaders warn that the crisis could last for years, potentially reshaping pricing structures for entry-level PCs and straining the broader technology ecosystem.
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Hardware Memory 'This is the first time where I'm seeing no light at the end of the tunnel': How the memory crisis is hitting PC builders Features By James Bentley published 30 April 2026 It seems like costly memory prices are making everyone hurt. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Remitski via Getty Images) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter If you care about memory, PC gaming, or technology in general, there's a good chance you've heard of a little 'ol thing called the memory crisis.
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