This Ferrari should have been a Volkswagen
Ferrari's new all-electric vehicle, the Luce, is generating mixed reactions among fans. While its design contrasts sharply with Ferrari's iconic models, it showcases a blend of tactile physical controls and modern technology. The collaboration with Jony Ive and Marc Newson aims to create a unique driving experience that balances aesthetics and functionality.
- ▪The Luce is Ferrari's first all-electric vehicle.
- ▪It features a design that contrasts with Ferrari's traditional hard angles.
- ▪The interior emphasizes physical switches over touchscreens for a more tactile experience.
Opening excerpt (first ~120 words) tap to expand
TransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationCarsCloseCarsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All CarsElectric CarsCloseElectric CarsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All Electric CarsThis Ferrari should have been a Volkswagen Jony Ive’s vision will be enjoyed by an elite few, but it could be extended to everyone Jony Ive’s vision will be enjoyed by an elite few, but it could be extended to everyoneby TC SottekCloseTC SottekSenior EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by TC…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Verge.