Theory Spring 2027 Menswear
“There’s linen you wear in the Hamptons, and there’s linen you wear in New York,” said Martin Andersson in Theory’s Meatpacking showroom. “I never understood linen until I moved to New York,” Andersson admitted. “From then onwards, I just wanted to live in linen.” The lightweight, breathable fabric is the bedrock of the collection, spanning unlined sport coats, linen-blend knits, and a performance linen-nylon blend with a little stretch. (“It’s perfect for travel,” he added.
- ▪“There’s linen you wear in the Hamptons, and there’s linen you wear in New York,” said Martin Andersson in Theory’s Meatpacking showroom.
- ▪“I never understood linen until I moved to New York,” Andersson admitted.
- ▪“From then onwards, I just wanted to live in linen.” The lightweight, breathable fabric is the bedrock of the collection, spanning unlined sport coats, linen-blend knits, and a performance linen-nylon blend with a little stretch. (“It’s per
Opening excerpt (first ~120 words) tap to expand
“There’s linen you wear in the Hamptons, and there’s linen you wear in New York,” said Martin Andersson in Theory’s Meatpacking showroom. “This is linen that you wear in New York.”While the brand’s idea of the Theory man is an on-the-go New Yorker, Andersson is walking the walk; technical innovation is top of mind for the designer, whose choice of fabrication is just as considered as his designs.This season, Andersson sought to design an offering that could take the wearer from their office to their un-airconditioned European vacation. Enter: Theory’s so-called city linen. “I never understood linen until I moved to New York,” Andersson admitted.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
