The World Cup Is Coming To Your Grocery Store
The 2026 FIFA World Cup is set to be a major consumer marketing event in North America, with significant economic implications. With 48 nations participating and an expected global viewership of 6 billion, brands are gearing up to capitalize on the event. Despite some concerns about international travel, marketing efforts are already underway in grocery stores and other venues.
- ▪The World Cup will take place from June 11 to July 19, 2026, across 16 host cities in the U.S., Canada, and Mexico.
- ▪FIFA projects total economic output to exceed $80 billion, with over $30 billion impacting the U.S. economy.
- ▪Major brands like Michelob Ultra and Budweiser are launching extensive marketing campaigns tied to the event.
Opening excerpt (first ~120 words) tap to expand
BusinessFood & DrinkThe World Cup Is Coming To Your Grocery StoreByPhil Lempert,Contributor.Forbes contributors publish independent expert analyses and insights. Phil Lempert covers breaking news and trends in food and retail.Follow AuthorMay 19, 2026, 02:49pm EDTMEXICO CITY, MEXICO - JUNE 11: Detailed view of the 2026 World Cup trophy during the unveiling of the countdown clock 1 year ahead of the 2026 FIFA World Cup at General Prim on June 11, 2025 in Mexico City, Mexico. (Photo by Cristopher Rogel Blanquet/Getty Images)Getty ImagesHow billions in beverage marketing dollars are about to reshape what American consumers drink, eat, and spend.The 2026 FIFA World Cup — opening June 11 at Estadio Azteca in Mexico City and closing July 19 at MetLife Stadium in New Jersey — is not just the…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Forbes — Business.
Discussion
0 commentsMore from Forbes — Business
