The Two X's Problem: Why AI-designed brands feel like AI-designed brands
The article discusses the limitations of AI in creating unique and emotionally resonant design systems. While AI can efficiently produce generic designs suitable for MVPs, it often struggles to deliver the nuanced and intentional elements that define a strong brand identity. The author reflects on the importance of subtle design choices that convey a brand's voice and intention, which AI-generated outputs frequently lack.
- ▪AI excels at generating generic artifacts that can expedite the design process for minimum viable products.
- ▪Common design patterns and popular fonts have led to a homogenization of early-stage startup landing pages.
- ▪When tasked with creating unique or emotionally resonant designs, AI often produces results that feel incomplete or lack depth.
Opening excerpt (first ~120 words) tap to expand
The Two X’s ProblemWhy AI-designed brands feel like AI-designed brandsCodeYam and DaniMay 18, 202621ShareWhen I was studying design, I made an album cover for the band The XX as a design exercise. I picked one of their songs, found a brush-painted font on dafont (those free falopa fonts sites that were all over the internet back then), typed out the title, called it a day.My typography teacher looked at it and told me that he felt fooled. The two X’s were identical. Of course they were. They were the same glyph in a font file.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Hacker News (AI / LLM).
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