The Strange Appeal of the Solitude Influencer
The rise of solitude influencers on social media highlights a unique trend where individuals share their solitary lifestyles with followers. These influencers, like Lana Isa, showcase mundane moments of their lives, often emphasizing the peace and contentment found in solitude. Despite the apparent loneliness, their content fosters a sense of community among viewers who relate to their experiences.
- ▪Lana Isa has 195,000 followers on Instagram, sharing videos of her quiet life.
- ▪Solitude influencers often use tags like #cozyathome and #introvertdiaries to connect with their audience.
- ▪The popularity of these videos suggests a complex relationship with aloneness among viewers.
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FamilyThe Strange Appeal of the Solitude InfluencerSome of them say they have no friends—and they love it.By Faith HillIllustration by Camille DeschiensJune 2, 2026, 8 AM ET ShareSave Lana Isa has 195,000 followers on Instagram, for videos that mostly consist of her shuffling around her quiet, tidy apartment. She slides a premade pizza into the oven, pours herself a wineglass full of Diet Coke, and settles in on the couch. Or she plays a crackling fake fireplace on her TV screen, dims the lights, and watches the rain fall outside her window. Sometimes she takes walks, tries new cafés, goes shopping. No one else ever shows up in her videos, though she occasionally mentions FaceTiming her mother.
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