The Platner Blame Game
Launched in 2025 by alums of the campaigns of Jon Fetterman, Ruben Gallego, and Bernie Sanders, the group quickly set the pace for the rest of the party in re-engaging the Trump-curious voters it lost in 2024. Its formula was fairly obvious: elevate more nontraditional, outside-the-box candidates with a working-class and anti-establishment appeal. And it scored arguably one of the most significant wins over the past year, when it helped a previously unknown New York state assemblyman named Zohran Mamdani to Gracie Mansion.Platner seemed poised to be Fight Agency’s next triumph.
- ▪Launched in 2025 by alums of the campaigns of Jon Fetterman, Ruben Gallego, and Bernie Sanders, the group quickly set the pace for the rest of the party in re-engaging the Trump-curious voters it lost in 2024.
- ▪Its formula was fairly obvious: elevate more nontraditional, outside-the-box candidates with a working-class and anti-establishment appeal.
- ▪And it scored arguably one of the most significant wins over the past year, when it helped a previously unknown New York state assemblyman named Zohran Mamdani to Gracie Mansion.Platner seemed poised to be Fight Agency’s next triumph.
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The OppositionThe Platner Blame GameAngry Dems say the Mainer is not ready for primetime and accuse consultants of skimping on vetting.Lauren EganJun 07, 2026∙ Paid84105Share(Photo illustration by The Bulwark / Photos: Getty, Shutterstock)THE CONTINUOUS WAVE of public controversy surrounding Maine Senate candidate Graham Platner has given way to a private wave of recriminations over how the party’s marquee Senate race ended up in such a tenuous place.And within the fractious and competitive world of Democratic operatives and consulting firms, it is the Philadelphia-based ad firm chiefly behind Platner’s rise that has taken it most on the chin.Fight Agency is a new shop that has had a fairly remarkable run of success.
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