The next Grand Theft Auto will not cost a bomb, after all, as Take-Two CEO talks GTA 6
Take-Two CEO Strauss Zelnick addressed concerns about the potential high price of GTA 6, suggesting the game will offer strong value without confirming a specific cost. He emphasized the importance of perceived fairness in pricing, noting that game prices have remained stable despite rising development costs. Zelnick expressed confidence in GTA 6's quality and acknowledged the immense pressure surrounding its success, with a release date set for November 19, 2026.
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It looks like Rockstar’s most anticipated game in over a decade might not require you to sell a kidney to afford it. Take-Two CEO Strauss Zelnick took to the stage at iicon, a conference for video game executives, and addressed the elephant in every gamer’s living room — how much will GTA 6 actually cost? He didn’t drop a number, but the tone of his answer was enough to dial back the low-level panic that’s been simmering in gaming circles for months. The super-premium $100-plus price point that had been doing the rounds as a rumor? Zelnick’s comments nudged it firmly away. His language was that of someone who understands that people need to feel like they got a fair deal.
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