The most iconic fashion moments from ‘Euphoria’ through the years
The HBO series 'Euphoria' has made a significant impact on fashion since its debut in 2019. Costume designers have pushed boundaries, creating iconic looks that reflect the characters' emotional journeys. As the series concludes its third season, its fashion moments continue to resonate in popular culture.
- ▪Costume designer Natasha Newman-Thomas joined 'Euphoria' in Season 3, introducing a more mature style for the characters.
- ▪The first season featured a mix of vintage and bold fashion choices, with standout characters like Maddy Perez and Kat showcasing unique styles.
- ▪In Season 2, the wardrobe became darker and more designer-focused, reflecting the characters' emotional struggles.
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Fashion The most iconic fashion moments from ‘Euphoria’ through the years By Hilary George Published June 1, 2026, 7:00 a.m. ET See more of our coverage in your search results. Add Page Six on Google “Euphoria” never met a dress code it didn’t want to violate. Since the HBO drama premiered in 2019, its fashion has been just as essential to the storytelling as any line of dialogue — launching trends and leaving audiences agape with the sheer audacity of its looks. Costume designer Natasha Newman-Thomas, who joined the series in Season 3, has ushered in a more grown-up era for the no-longer-teenaged protagonists.
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