The Future of Apple
Tim Cook made Apple rich. The question for his successor is whether he can make it cool again.
Opening excerpt (first ~120 words) tap to expand
#masthead-section-label, #masthead-bar-one { display: none }Apple C.E.O. Stepping DownTim Cook’s New RoleWho Is John Ternus?Challenges for Apple’s New C.E.O.A $4 Trillion CompanyC.E.O.s Through the YearsAdvertisementSKIP ADVERTISEMENTYou have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.NewsletterThe WorldThe Future of AppleTim Cook made Apple rich. The question for his successor is whether he can make it cool again.Share full articleBy Katrin BennholdI’m the host of The World.April 30, 2026, 5:05 p.m.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at NYT — World.