The founder of E! says Hollywood is still making content for the wrong screen
The founder of E! Entertainment Television, Larry Namer, believes that the entertainment industry is still making content for the wrong screen, with a focus on traditional formats rather than vertical video. He argues that the future of entertainment is vertical and that by 2030, short-form video will become the primary way people consume entertainment. Namer's philosophy is based on following audience behavior and adapting to new technologies, rather than trying to change it.
- ▪Larry Namer co-founded E! Entertainment Television in 1987 and has a deep understanding of the entertainment industry.
- ▪Namer believes that the entertainment industry has a habit of clinging to old formats long after audiences have moved on.
- ▪He predicts that by 2030, vertical, short-form video will become the primary way people consume entertainment.
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Home > Life > Digital Culture The founder of E! says Hollywood is still making content for the wrong screen The future of entertainment is vertical. By Crystal Bell Crystal Bell Digital Culture Editor Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, and digital life. Her work focuses on the people, platforms, and communities shaping modern entertainment, from YouTube creators and livestreamers to fandoms, social media trends, and the evolving relationship between technology and culture. She also oversees the Mashable 101, the publication's annual list recognizing the internet's most influential creators.
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