The Era of Big-Account Dominance on Instagram May Be Over, Platform Chief Says
Instagram is implementing a new policy to stop accounts that primarily repost others' content from being recommended to non-followers, aiming to support original creators. Head of Instagram Adam Mosseri explained that accounts reposting most of their content over a month will lose recommendation reach, including photos and carousels. The move may also combat AI-generated duplicates and protect the platform's creative ecosystem.
- ▪Accounts that mostly repost others' content won't be recommended to non-followers.
- ▪The policy now includes photos and carousels, not just Reels.
- ▪Instagram uses advanced detection, likely AI-powered, to identify reposted or duplicated content.
- ▪Aggregators are encouraged to add original spins or collaborate to credit creators.
- ▪Original creators will benefit as the platform prioritizes authentic content over reposts.
Opening excerpt (first ~120 words) tap to expand
Why Instagram is cracking down Yesterday, Adam Mosseri (the Head of Instagram) posted an Instagram reel saying that if you repost content from someone else's Instagram, your content will not be recommended in the feed. Here is a link to the original reel posted yesterday Instagram has for quite a while, been at odds with content-aggregator accounts that repost videos and memes from smaller accounts. Massive meme accounts, like trashcanpaul (3M), hoodville (15M), memezar (24M), pubity (42M) have been built on this method to the chagrin of smaller accounts.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Planegraph.
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