The Devil Wears Prada — and Drives Mercedes
Mercedes-Benz has partnered with Disney for a promotional campaign featuring the Mercedes-Maybach S-Class in The Devil Wears Prada 2. The film's release coincides with the launch of the luxury vehicle, targeting an audience that has grown up since the original movie. This collaboration aims to create a significant cultural moment while integrating the car into the film's narrative.
- ▪The Devil Wears Prada 2 features Miranda Priestly being chauffeured in a $300,000 Mercedes-Maybach S-Class.
- ▪Mercedes negotiated an extensive promotional campaign with Disney, aligning the film's release with the launch of its latest luxury vehicle.
- ▪The original cast's return has contributed to the film's box office success, surpassing $400 million globally.
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Top, from left: Mercedes collaborated with Disney on a cross-platform campaign for The Devil Wears Prada 2, in which Miranda Priestly (Meryl Streep, with Stanley Tucci) is chauffeured in a Mercedes-Maybach. Below, from left: James Bond’s Aston Martin DB10 in Spectre; America Ferrera drove a 2024 Chevrolet Blazer SS EV in Barbie. Macall Polay/©Mercedes-Benz AG; Courtesy of 20th Century Studios; Jasin Boland/©Columbia Pictures/Courtesy Everett Collection; Warner Bos./Courtesy Everett Collection Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment When Miranda Priestly, the fictitious Runway editrix in The Devil Wears…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hollywood Reporter.
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