The chicken farm has gone smart: How Bounty Fresh is using AI
Bounty Fresh Group Holdings has implemented AI-powered cameras to monitor chicken growth and predict optimal harvest weight. The technology has reduced the labor needed on a 1.5‑million‑bird farm from about 200 workers to 25, while also lowering biosecurity risks. The company is expanding its smart‑farming tools and has partnered with PLDT’s VITRO for data resilience.
- ▪AI cameras continuously photograph chickens and estimate their weight within a 2% margin, meeting strict market size requirements of 1.1‑1.2 kilograms.
- ▪Training the AI model took roughly a year before it could reliably predict bird weight from images.
- ▪Using the AI system cuts required farm staff from 200 to 25, allowing higher wages and better career prospects for the remaining workers.
- ▪Reduced human entry into poultry houses minimizes the chance of introducing pathogens, enhancing biosecurity on the farm.
- ▪Bounty Fresh has partnered with VITRO, the data‑center arm of PLDT, to co‑locate disaster‑recovery infrastructure and support real‑time farm monitoring.
Opening excerpt (first ~120 words) tap to expand
window.rapplerAds.displayAd( "mobile-top-billboard" ); window.rapplerAds.displayAd( "oop" ); window.rapplerAds.displayAd( "mobile-oop" ); agriculture The chicken farm has gone smart: How Bounty Fresh is using AI Jun 26, 2026 10:37 AM PHT Lance Spencer Yu Listen to this article Upgrade to listen Powered by Speechify Already have Rappler+? Sign in to listen to groundbreaking journalism. SUMMARY This is AI generated summarization, which may have errors. For context, always refer to the full article.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Rappler.
Discussion
0 commentsMore from Rappler
