The Builder PM Trap
The article discusses the challenges of Product Managers (PMs) building digital products themselves. It argues that while building can provide quick insights, it often leads to organizational failures and misalignment with engineering teams. Ultimately, the piece emphasizes that PMs should focus on their strategic roles rather than taking on building tasks that could compromise product quality.
- ▪Product Managers building digital products can lead to organizational failures.
- ▪Building prototypes is useful, but it should not replace the role of engineers.
- ▪Relying on PMs to build can create unsustainable overlaps in the delivery chain.
Opening excerpt (first ~120 words) tap to expand
Clement BoutignonLinkedInGitHubThe Builder PM trap Product Managers shouldn’t build I love building. That’s the reason I went into digital project management in the late 2000’s. It’s undeniable that having first hand experience in building and deploying digital artifacts is going to help PMs with this part of the job. But, while I have always been a capable builder, I see PMs building as an organizational failure rather than a win for the business. At first, when you build something that would have taken weeks to be shipped by your engineering team, it feels great.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Clementboutignon.
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