The biggest mistake home sellers make — and it costs them more than $2K
Home sellers often incur significant losses when they engage in dual-agency transactions, with an average loss of over $2,000 per home. A recent Zillow report highlights that sellers lost a total of $1.49 billion in these deals over three years. Additionally, private listings can further diminish sellers' profits, leading to an average loss of $4,230 per transaction.
- ▪Sellers in dual-agency transactions lost an estimated $2,165 per home on average.
- ▪Over the past three years, sellers lost a combined $1.49 billion in dual-agency deals.
- ▪In California alone, sellers lost approximately $533 million due to these transactions.
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Real Estate exclusive The biggest mistake home sellers make — and it costs them more than $2K By Lauren Elkies Schram Published May 18, 2026, 1:22 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Home sellers get the shaft when just one real estate agent plays both sides of the deal, according to stunning new Zillow data. The estimated loss per home from sellers in these dual-agency transactions is about $2,165. “We encourage each buyer to have their own broker, but many buyers today think they’ll get a better deal using the seller’s broker only,” said New York City broker Barbara Fox with Brown Harris Stevens. This just isn’t so.” 3 Home sellers lose out in dual-agency transactions.
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