‘The Apprentice’ — with Don Jr. as host — being discussed as Amazon explores reboot: report
Amazon is reportedly exploring a reboot of the reality show 'The Apprentice,' with Donald Trump Jr. under consideration as the host, according to a Wall Street Journal report. The potential revival, which would stream on Prime Video, remains in early discussion stages and has not involved formal outreach to the Trump family. The move follows Amazon's high-profile $40 million acquisition of a Melania Trump documentary, which drew internal and external scrutiny over its political and financial implications.
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Business ‘The Apprentice’ — with Don Jr. as host — being discussed as Amazon explores reboot: report By Ariel Zilber Published April 30, 2026, 12:16 p.m. ET Amazon is exploring a reboot of The Apprentice — and is weighing whether to install Donald Trump Jr. as host of the reality show that helped catapult his father to the presidency, according to a report. Executives at the company have held internal discussions about reviving the long-running series, though talks remain in early stages and no formal outreach has been made to the Trump family, the Wall Street Journal reported on Wednesday. If it moves forward, the reboot would stream on Prime Video, which inherited the show’s library after Amazon acquired MGM in 2022.
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