‘The Apprentice’ Reboot “Not In Active Development” At Amazon, Unscripted Boss Confirms
Amazon's Head of Unscripted and Documentary Television, Jenn Levy, confirmed that a reboot of 'The Apprentice' is not currently in active development. Although there have been preliminary internal discussions about the show's future since Amazon acquired MGM, no concrete plans are in place. Reports suggesting Donald Trump Jr. might host a revival are based on early, speculative talks.
- ▪Amazon acquired MGM, the current owner of 'The Apprentice' property.
- ▪Preliminary internal discussions about the show's future have taken place at Amazon.
- ▪Donald Trump Jr. reportedly learned about the potential reboot from press reports.
- ▪An Amazon spokesperson stated that any details about the show or potential hosts are purely speculative.
- ▪Jenn Levy confirmed at the Reality TV Summit that the series is not in active development.
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Donald Trump in Season 5 of 'The Apprentice' in 2006 NBC / Courtesy: Everett Collection Is Prime Video rebooting The Apprentice? Amazon’s Head of Unscripted and Documentary Television Jenn Levy remained quite coy while answering this question at Deadline’s Reality TV Summit on Friday, opting only to confirm that the series “is not in active development” at the moment. Apprentice revival talk began thanks to a Wall Street Journal report late Wednesday. Per the report, executives at the streamer have been toying with the idea of bringing the series back with Donald Trump Jr. as host, but it quickly became clear that these discussions were in the early stages after Don Jr. said he learned about it from the press.
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