The AEW creative decision that helped change everything is paying off again
AEW's creative decision to implement a star-making gimmick match has proven successful once again. This strategy has contributed to the promotion's resurgence, highlighted by a sell-out event at Louis Armstrong Stadium and impressive pay-per-view sales. Chris Jericho noted that AEW's focus on intriguing matches has created anticipation among fans, leading to increased engagement.
- ▪AEW's recent booking decisions have led to a resurgence in popularity.
- ▪The promotion sold out Louis Armstrong Stadium for a major event.
- ▪Double or Nothing is expected to exceed 200,000 pay-per-view buys.
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Joseph Staszewski The AEW creative decision that helped change everything is paying off again By Joseph Staszewski Published June 3, 2026, 7:00 a.m. ET Will Ospreay and John Moxley. Ricky Havlik One of AEW’s simple and smartest booking decisions is paying off once again. I wrote a column in January 2023 suggesting a gimmick match that AEW could use as its star-making Money in the Bank or Royal Rumble-type vehicle to set wrestlers on a world championship chase and create the anticipation for the winners.
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