Thanks to GLP-1s, Obesity Experts Are Trying to Understand ‘Food Noise’
The rise of GLP-1 drugs like Ozempic and Wegovy has brought attention to 'food noise'—persistent, intrusive thoughts about food—that many people with obesity experience but previously considered normal. Users report these thoughts diminish dramatically on the drugs, prompting researchers to investigate the phenomenon more closely. This shift could lead to a deeper understanding of the psychological and biological roots of obesity. Scientists are now exploring how silencing food noise might inform both treatment and the fundamental science of appetite regulation.
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You have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.Credit...Xia GordonSkip to contentSkip to site indexThe Day the Food Noise DiedBefore the rise of GLP-1s, obesity experts didn’t study the internal buzz that compels people to eat. Now that food noise is being switched off, they want to understand it.Credit...Xia GordonSupported bySKIP ADVERTISEMENTListen · 9:09 min Share full article164By Gina KolataApril 27, 2026Updated 2:09 p.m. ETBefore the new obesity drugs came on the market, almost no one used the term food noise.Researchers studying and developing drugs like Ozempic, Wegovy, Mounjaro and Zepbound analyzed doses, side effects, weight loss and improvements in conditions such as diabetes, heart disease and sleep apnea. Incessant thoughts about food and internal dialogues about what to eat, what not to eat, when to eat, how to resist eating — these were not on the research agenda.But if the obesity-drug researchers weren’t talking about food noise, people taking GLP-1s had a lot to say about it. For as long as they could remember, users of the drugs said, they had been plagued by food noise. But they thought it was just a normal part of life. They thought everyone had it.Until they took one of the new drugs.Suddenly, food noise was silenced.And that effect is leading to new questions about the drugs. If researchers can clarify the source of this inner buzz and what makes it go away, that could lead to a clearer understanding of what causes obesity in the first place.‘You Don’t Want the Salad’People who struggle with their weight describe relentless thoughts of food.Lena Smith Parker, 53, of Hamden, Conn., spent decades dieting and regaining weight. All the while, she said, she was plagued by internal voices urging her to eat and shaming her for eating.One, she said, is like a relentless auctioneer. “You know there’s cake in the kitchen. Hey, there’s cake in the kitchen. Don’t you want the cake in the kitchen?”Another, she said, is like “a really bad used-car salesman.”“You don’t want the salad. You don’t want the carrots,” the voice says. “You want the cake.”<div class="css-7axq9l" data-testid="optimistic-truncator-noscript"><svg width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" class="css-1b5b8u1" data-tpl="i"><path fill="currentColor" fill-rule="evenodd" d="M2.5 12a9.5 9.5 0 1 1 19 0 9.5 9.5 0 0 1-19 0Zm8.5 1.75v-7.5h2v7.5h-2Zm0 2v2h2v-2h-2Z" clip-rule="evenodd"></path></svg><div data-testid="optimistic-truncator-noscript-message" class="css-6yo1no"><p class="css-3kpklk" data-tpl="t">We are having trouble retrieving the article content.</p><p class="css-3kpklk" data-tpl="t">Please enable JavaScript in your browser settings.</p></div></div>Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe.Related ContentAdvertisementSKIP ADVERTISEMENT
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