Tenacious-Bench: Building a Sales Domain Evaluation Benchmark When No Dataset Exists
Tenacious Consulting developed Tenacious-Bench, a new evaluation benchmark for sales domain language models, addressing gaps in existing general-purpose LLM benchmarks that fail to assess buyer-segment alignment in outreach emails. The benchmark was built using a combination of programmatic generation, multi-LLM synthesis, and hand-authored adversarial examples to reflect real-world sales pipeline failure modes. A DPO-trained judge model achieved 74% accuracy in detecting judgment errors, significantly outperforming rule-based and zero-shot approaches.
- ▪Tenacious-Bench addresses the lack of public benchmarks for evaluating B2B sales outreach emails tailored to specific buyer segments.
- ▪The dataset was constructed from scratch using a four-mode pipeline: programmatic expansion, multi-LLM synthesis, hand-authored adversarial cases, and contamination prevention checks.
- ▪Eight real-world failure modes were identified, including segment misrouting, tone drift, and AI maturity mismatch, each validated against actual pipeline data.
- ▪A DPO-trained Qwen2.5-0.5B-Instruct judge model using implicit reward achieved 74% accuracy, compared to 48% for rule-based evaluators and 22% for zero-shot prompting.
- ▪Contamination prevention included n-gram overlap checks, embedding similarity thresholds, and time-shift verification to ensure data integrity.
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