Telangana tourism bets on content creators to showcase untapped destinations
The Telangana Department of Tourism has launched a digital outreach initiative to promote the state's tourism through influencers and content creators. This initiative aims to showcase Telangana's heritage and culture, highlighting its under-discovered destinations. The collaboration seeks to enhance tourism narratives by focusing on experience-driven storytelling.
- ▪The initiative was introduced during the 'Telangana Tourism Creator Meet' event.
- ▪Telangana's tourism destinations remain largely unexplored in mainstream travel.
- ▪The new Instagram account will promote broader tourism experiences across the state.
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Positioning Telangana as an ‘under-discovered’ destination with untapped story-telling potential, the Department of Tourism on Thursday, launched a new digital outreach initiative aimed at leveraging influencers, vloggers and content creators to showcase the State’s heritage, culture and tourism experiences to wider audiences.The initiative took shape through a ‘Telangana Tourism Creator Meet’ organised by the department, where travel influencers, photographers, vloggers and digital creators from across the State were invited to collaborate with the government in building Telangana’s tourism identity through experience-driven storytelling and social media campaigns.Speaking at the event, Telangana Tourism Development Corporation (TGTDC) Managing Director P.
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