Taylor Swift files to trademark her voice and likeness in the age of AI
Taylor Swift has filed trademark applications to protect her voice and likeness amid growing concerns over AI-generated deepfakes. The filings cover her saying specific phrases and an image of her holding a guitar on stage. Legal experts say the move reflects a broader need for celebrities to safeguard their identities as AI makes realistic impersonations easier. Swift's actions may set a precedent for other public figures seeking similar protections.
- ▪Taylor Swift's company filed three trademark applications with the U.S. Patent and Trademark Office covering her voice and image.
- ▪The applications include her saying 'Hey, it's Taylor Swift' and 'Hey, it's Taylor,' as well as a stage image of her with a guitar.
- ▪Intellectual property attorney Josh Gerben said AI's ability to create convincing deepfakes raises risks for celebrities.
- ▪Gerben expects Swift's filings to inspire other public figures to take similar legal steps.
- ▪Current trademark laws were established before advanced AI tools emerged, creating gaps in protection.
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MoneyWatch Taylor Swift files to trademark her voice and image amid rise in AI deepfakes .chip { background-image: url('/fly/bundles/cbsnewscore/images/chip-bgd/chip-bgd-moneywatch.jpg'); } By Megan Cerullo, Megan Cerullo Reporter, MoneyWatch Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting. Read Full Bio Megan Cerullo, Jo Ling Kent Jo Ling Kent Senior Business and Technology Correspondent Journalist Jo Ling Kent joined CBS News in July 2023 as the senior business and technology correspondent for CBS News.
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