Take-Two's CEO says AI's not in the business of making hits, 'datasets by their very nature are backward looking', but that doesn't mean AI can't be 'super helpful'
Take-Two's CEO Strauss Zelnick discussed the limitations of AI in creating hit video games. He emphasized that while AI can assist in asset creation, it cannot guarantee the creation of successful games, which require unique and unexpected elements. Zelnick noted that the gaming industry has always had the tools to create games, but the key to success lies in creativity and innovation.
- ▪Zelnick stated that AI is not in the business of making hits, as datasets are inherently backward looking.
- ▪He highlighted that many mobile games are released each year, but only a few become hits.
- ▪Zelnick believes that creativity is essential for hit creation, which AI cannot provide.
Opening excerpt (first ~120 words) tap to expand
Software AI Grand Theft Auto Take-Two's CEO says AI's not in the business of making hits, 'datasets by their very nature are backward looking', but that doesn't mean AI can't be 'super helpful' News By Elie Gould published 18 May 2026 "Clones don't sell". When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Rockstar Games) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Tech CEOs and other Silicon Valley sickos like to present AI as a gift that levels the playing field, making activities accessible to those who'd previously never have been able to rise to the occasion.
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