Take-Two CEO says 'former Rockstar employees' have tried to match GTA's success and 'haven't been able to'—and while he doesn't name names, that's gotta sting for a certain someone
Take-Two Interactive's CEO, Strauss Zelnick, expressed skepticism about the ability of AI to create hits like Grand Theft Auto. He noted that many former Rockstar employees have attempted to replicate this success but have not succeeded. Zelnick emphasized that the entertainment industry is becoming increasingly challenging for hit creation.
- ▪Strauss Zelnick is the CEO of Take-Two Interactive, which owns Rockstar Games.
- ▪Zelnick criticized the notion that AI could easily replicate the success of Grand Theft Auto.
- ▪He mentioned that many former Rockstar employees have tried to create similar hits but have failed.
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Games Action Grand Theft Auto Grand Theft Auto 6 Take-Two CEO says 'former Rockstar employees' have tried to match GTA's success and 'haven't been able to'—and while he doesn't name names, that's gotta sting for a certain someone News By Harvey Randall published 29 May 2026 MindsEye given the side-eye. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Build a Rocket Boy / Bloomberg) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Strauss Zelnick, CEO of Take-Two Interactive (which owns Rockstar, as well as several other companies) has a pretty middling view on AI.
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