Swatch boss defends watch launch that sparked chaos and closures
Swatch CEO Nick Hayek Jr. defended the launch of the Royal Pop pocket watch, which caused significant crowding and safety concerns at various stores. Despite the chaos, he emphasized that the production of the watch would continue for months and that the initial excitement should be viewed positively. Some stores were temporarily closed due to safety issues, but Hayek noted that the situation has since calmed down.
- ▪The launch of Swatch's Royal Pop watch led to overcrowding and disruptions at stores worldwide.
- ▪Swatch closed several UK stores due to safety concerns, but only 20 out of 220 global stores were affected.
- ▪The pocket watch combines Swatch's pop-art style with luxury elements from Audemars Piguet and is priced significantly lower than typical luxury watches.
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Swatch boss defends watch launch that sparked chaos and closures12 minutes agoShareSaveAdd as preferred on GoogleAndré Rhoden-Paul'I sold it for over £1k': Swatch launch sparks 'chaotic' scenesThe boss of Swatch has defended the launch of its collaboration with Audemars Piguet after shops in cities around the world saw disruption when large crowds attempted to buy its new pocket watch.CEO Nick Hayek Jr told the BBC there had been "overcrowding like hell" at some of its stores for the Royal Pop timepiece but said it "clearly communicated that this is not a one-day event" and production would continue for months. "Having crowds at the beginning of the launch of [a] product should not be bad news, it should be something that is good news," he said.
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