Sustainable fashion brand Everlane reportedly selling out for $100 million to fast-fashion tycoon Shein: ‘Tell me this is a joke’
Sustainable fashion brand Everlane is reportedly being acquired by fast-fashion giant Shein for $100 million. This acquisition has shocked the fashion industry, as Everlane was built on principles of ethical fashion and transparency. The sale marks a significant shift in the retail landscape, as it highlights the challenges faced by brands committed to sustainability.
- ▪Everlane is known for its commitment to ethical fashion and sustainability.
- ▪The acquisition by Shein, a leader in fast fashion, has left consumers and fashion media stunned.
- ▪Everlane has accumulated $90 million in debt and struggled to maintain its footing in the competitive online market.
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Lifestyle Sustainable fashion brand Everlane reportedly selling out for $100 million to fast-fashion tycoon Shein: ‘Tell me this is a joke’ By Kyra Breslin Published May 18, 2026, 2:38 p.m. ET See more of our coverage in your search results. Add The New York Post on Google No one saw this one coming. One of the most unlikely collaborations in fashion this season isn’t a limited designer capsule or celebrity campaign; it’s fast fashion giant Shein reportedly acquiring Everlane, an apparel brand once known for its ethical fashion, for $100 million. The deal, which was approved on Saturday, according to Puck, is an ironic recalibration for a brand built on “radical transparency” and sustainability for conscious consumers.
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