Stephen Curry Inks $400 Million Deal With China’s Li-Ning Despite Another Company Offering More Money: REPORT
Stephen Curry has signed a 10-year endorsement deal worth $400 million with the Chinese sports apparel brand Li-Ning. This deal comes after Curry's departure from Under Armour and follows a lengthy recruitment process. Despite offers from other companies, Curry chose Li-Ning due to his positive experience with their products.
- ▪Stephen Curry's endorsement deal with Li-Ning is valued at $400 million over 10 years.
- ▪Curry left Under Armour in November 2025 before finalizing this deal.
- ▪Li-Ning has faced scrutiny for alleged forced labor practices, leading to a U.S. ban on their merchandise in 2022.
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Sports Stephen Curry Inks $400 Million Deal With China’s Li-Ning Despite Another Company Offering More Money: REPORT (Photo by Thearon W. Henderson/Getty Images) Andrew Powell Sports Reporter June 02, 2026 11:36 PM ET June 02, 2026 11:36 PM ET Andrew Powell Sports Reporter Font Size: const observer = new MutationObserver((mutations) => { const adDivToHide = document.querySelector("#dailycaller_incontent_1"); if (adDivToHide && dc_noads_page) { adDivToHide.classList.add("hide-premium", "hide-free"); observer.disconnect(); console.log("Ad div found and hidden"); } }); observer.observe(document.body, { childList: true, subtree: true }); Stephen Curry, a superstar guard for the Golden State Warriors, has signed a 10-year endorsement deal worth $400 million with Li-Ning, a sports apparel brand…
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