Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
Steph Curry has signed a significant 10-year deal with the Chinese sportswear brand Li-Ning after ending his long partnership with Under Armour. This move marks a notable shift in the basketball apparel market, highlighting the growing influence of Chinese brands. The agreement also raises questions about the NBA's financial ties to China amid its commitment to social activism.
- ▪Steph Curry signed a 10-year deal with Li-Ning after parting ways with Under Armour.
- ▪The deal signifies a shift in the basketball apparel market towards Chinese brands.
- ▪Curry's agreement raises concerns about the NBA's ties to China and its stance on social issues.
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OutKick-Sports Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China Curry's 13-year partnership with Under Armour ended in 2023 before he became basketball's biggest sneaker free agent By Alejandro Avila OutKick Published June 1, 2026 9:41pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video Giants' Abdul Carter Is Making A FOOL Out of Himself With Jaxson Dart Feud | Don't @ Me w/ Dan Dakich New York Giants drama explodes as linebacker Abdul Carter doubles down on his public criticism of quarterback Jaxson Dart for introducing the President. The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas.
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