Stellantis targets 35% North American sales increase, led by Ram Trucks and Chrysler revival
Stellantis aims to boost its North American sales by 35%, focusing on Ram Trucks and reviving the Chrysler brand. The company plans to expand its vehicle offerings significantly, including affordable options and high-performance models. By 2030, Stellantis expects to increase revenue by 25% and enhance its market presence with new models across various segments.
- ▪Stellantis plans to increase North American sales by 35% with a focus on Ram Trucks and Chrysler.
- ▪The automaker aims to expand its affordable vehicle offerings from two to nine by 2030.
- ▪Stellantis intends to introduce eight new SRT performance models, increasing sales from 3,000 to around 50,000 units during that timeframe.
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The North American sales plan includes increasing models by 50%, with a focus on entry-level and high-performance bookends. The automaker also intends to increase revenue for the region by 25% by 2030, with an adjusted operating margin of between 8% and 10%.Stellantis expects to increase the number of "affordable" vehicles under $40,000 it offers from two to nine by 2030, while also offering eight new SRT performance models to increase those sales from 3,000 last year to around 50,000 units during that timeframe.Kuniskis detailed three new crossovers for the company's Chrysler brand, including some models under $30,000. That storied brand currently only offers a minivan.
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