Staybl, the browser that adjusts for tremors in real time (2022)
Staybl is a new app designed to assist individuals with tremors, allowing them to use web browsers more effectively. Created by Havas Germany, the app was inspired by a personal story related to Parkinson's Disease and aims to enhance accessibility for users. The project reflects a growing trend in inclusive design among brands and agencies.
- ▪Staybl is a free iPad app that compensates for tremors in real time.
- ▪The app was developed by Havas Germany in collaboration with the German Parkinson Association.
- ▪Havas aims to promote inclusive design and accessibility through this initiative.
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Brand StrategyThe story behind Havas’ new app for people with tremorsMichael Schoepf, creative director for Havas Germany, tells us about his inspiration for the idea.StayblByKatie Hicks April 26, 2022 • 4 min readTOPICS: Brand Strategy / Purpose, Ethics, & Responsibility / CSRMichael Schoepf, creative director at Havas Germany, didn’t have a personal connection to Parkinson’s Disease when he decided to do something to help. He was inspired after reading an article about a man with Parkinson’s who said he missed reading after his tremors became too intense.“That meant so much to him, his whole life. And I don’t know why, but this one sentence struck me because, on the one hand, I’m a copywriter and creative director,” Schoepf told us.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Marketing Brew.
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