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Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion

https://www.theguardian.com/profile/raphael-rashid· ·3 min read · 0 reactions · 0 comments · 8 views
Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion

The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales Starbucks Korea will simultaneously close all its stores for a mandatory history lesson, after a disastrous promotion that evoked memories of a pro-democracy massacre sparked public and political backlash . More than 2,000 stores will temporarily close at 3pm on 22 June, the company said, so staff can watch recorded lectures on modern Korean history and engage in “social sensiti

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the Guardian · https://www.theguardian.com/profile/raphael-rashid
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Starbucks’ South Korean operation said it will close all of its stores nationwide early on 22 June for mandatory history and social sensitivity training. Photograph: Yonhap News Agency/ReutersView image in fullscreenStarbucks’ South Korean operation said it will close all of its stores nationwide early on 22 June for mandatory history and social sensitivity training. Photograph: Yonhap News Agency/ReutersSouth KoreaStarbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotionThe closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in salesRaphael Rashid in SeoulMon 15 Jun 2026 23.07 EDTLast modified on Mon 15 Jun 2026 23.08 EDTSharePrefer the Guardian on GoogleStarbucks Korea will simultaneously close…

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