Starbucks Global calls ‘Tank Day’ promotion ‘unacceptable’ amid oversight questions
Starbucks Global has labeled the recent 'Tank Day' promotion in Korea as an 'unacceptable marketing incident' and is taking steps to improve internal controls. The promotion, which coincided with the anniversary of the Gwangju Democratization Movement, faced significant backlash for its insensitivity. Starbucks Global is currently investigating the incident and has expressed apologies to those affected by the controversy.
- ▪Starbucks Global described the 'Tank Day' promotion as an 'unacceptable marketing incident.'
- ▪The promotion coincided with the anniversary of the Gwangju Democratization Movement, a significant historical event in South Korea.
- ▪Starbucks Korea has faced criticism and calls for boycott after the military-themed campaign.
- ▪The company is implementing stronger internal controls and review standards following the backlash.
- ▪Starbucks Global is conducting a thorough investigation into how the campaign was approved despite its sensitivity.
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The Starbucks global corporate headquarters building is seen May 11 in Seattle. AP-YonhapSEATTLE — Starbucks Global described the recent “Tank Day” controversy at Starbucks Korea as an “unacceptable marketing incident” and said it was implementing stronger internal controls and review standards following the backlash in Korea.In response to questions from The Korea Times about whether the controversy could lead to a more active role for Starbucks Global in reviewing local campaigns in Korea going forward, the Seattle-based company declined to elaborate beyond previously announced measures.“We don’t have anything more to share beyond what I included below about implementing stronger internal controls, review standards, and company-wide training,” Starbucks spokesperson Jaci Anderson said,…
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