Spotify’s Head of Music Announces ‘Reserved’ Ticketing Initiative: ‘As AI Proliferates, Real World Experiences Mean That Much More’
Spotify's Head of Music, Charlie Hellman, announced a new ticketing initiative called Reserved, aimed at rewarding superfans with reserved tickets for Live Nation tours. This initiative will launch in the U.S. this summer and is designed to combat issues like scalping and bots in ticket sales. The program will prioritize true fans based on their activity on Spotify, although not all premium users will qualify for these reserved tickets.
- ▪The Reserved initiative will identify dedicated fans and hold two tour tickets for them.
- ▪Spotify will monitor the activity of Premium users to ensure that selected fans are real and not bots.
- ▪The program will be tested on various tours across the U.S. starting this summer.
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Share on Facebook Share on X Google Preferred Share to Flipboard Share on Pinterest + additional share options added Share on Reddit Share on LinkedIn Share on Whats App Send an Email Print this article Post a Comment Share on Tumblr Streaming 5/21/2026 Spotify’s Head of Music Announces ‘Reserved’ Ticketing Initiative: ‘As AI Proliferates, Real World Experiences Mean That Much More’ In an interview with Billboard, Charlie Hellman explains Reserved, which kicks off in the U.S. this summer, offering superfans reserved tickets on Live Nation tours.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Billboard.
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