Spotify will reserve tickets for top fans of an artists in a bid to drum up engagement
Spotify is introducing a new feature that allows top fans of artists to reserve tickets for upcoming shows. The platform will determine eligibility based on user activity such as streams and shares, while ensuring that bots or AI do not manipulate these metrics. Starting this summer, the program will gradually expand to include various tours, aiming to direct more tickets to genuine fans rather than scalpers.
- ▪Spotify will allow top fans to reserve tickets for artists' shows.
- ▪Eligibility will be based on user activity like streams and shares.
- ▪The program will start this summer and expand to different tours over time.
Opening excerpt (first ~120 words) tap to expand
If you are a top fan of an artist, Spotify will give you a chance to book a ticket to their next show. This is the audio platform’s new bid to keep its users engaged and stream more to become eligible to be a top fan. Spotify didn’t give an exact criterion to be a “real fan,” but said it will use signals like streams, shares, and other activity. However, it mentioned that the platform will monitor activity to ensure that users don’t game these stats using bots or AI agents. “There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer. And by only inviting validated fans, we will help ensure more tickets will go straight to fans instead of scalpers,” Spotify said in a blog post.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
Discussion
0 commentsMore from TechCrunch
