Spin to win: How this life insurance company turns healthy habits into a game
John Hancock's Vitality program incentivizes healthy habits through a gamified approach. Policyholders earn points for activities like exercising and eating well, which can be redeemed for rewards. This strategy not only promotes healthier lifestyles but also benefits the company's profitability by encouraging longer premium payments.
- ▪The Vitality program rewards policyholders with points for healthy behaviors such as gym attendance and preventive screenings.
- ▪Customers can redeem points for discounts on various products and services, including gift cards and retail savings.
- ▪John Hancock's CEO emphasizes a shift from focusing on death to promoting living better, aligning the company's interests with customer health.
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Spin to win: How this life insurance company turns healthy habits into a game May 25, 20265:00 AM ET Heard on Morning Edition Allison Aubrey Spin to win: How this life insurance company turns healthy habits into a game Audio will be available later today. One life insurance company is banking on incentives to gamify the healthy habits of its customers, which in turn helps its bottom line. manusapon kasosod/Moment RF/Getty Images hide caption toggle caption manusapon kasosod/Moment RF/Getty Images Many people wake up intending to eat well and exercise. But then the day gets away from them. Feel familiar? Now, one life insurance company is betting that gift cards, prize wheels and fitness streaks can help close that gap.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at NPR — News.