Sphere Studios Head Carolyn Blackwood On How They’re Repackaging IP For Their Unique Theaters: “It’s A Brand New Medium”
Carolyn Blackwood, head of Sphere Studios, discusses the innovative approach to cinema at Sphere in Las Vegas. The venue offers a unique experience that goes beyond traditional film presentations, incorporating advanced technology and immersive elements. Sphere's recent reimagining of 'The Wizard of Oz' exemplifies this new medium, attracting significant audience interest and revenue.
- ▪Sphere Studios aims to create unforgettable experiences rather than simply repackaging existing content.
- ▪The recent release of a tech-enhanced version of 'The Wizard of Oz' has sold 2.2 million tickets and generated $290 million in revenue.
- ▪Sphere features the world's highest-resolution indoor screen and incorporates haptic technology for an immersive viewing experience.
Opening excerpt (first ~120 words) tap to expand
The Sphere in Las Vegas. Ethan Miller/Getty Images Carolyn Blackwood, the former longtime Warner Bros. executive who now heads Sphere Studios, lived through the boom-and-bust DVD era. Sphere’s approach to cinema, by comparison, has more staying power and potential, she says, because it involves much more than repackaging familiar images on shiny new discs. “It’s not like we were remastering it for the Criterion Collection,” she says of last year’s release of a re-conceived, tech-fueled version of The Wizard of Oz. “Our goal and purpose is creating these unforgettable experiences.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.
Discussion
0 commentsMore from Deadline
